5 Ways to Manage Stress as a Micro Influencer


When you’re a micro influencer and you’re being counted on to bring quality content to thousands of people, life can get a bit stressful.

Here’s the deal, there are many ways that stress can be managed when you’re a micro influencer.

The simple answer to stress management? It depends on what works for you.

What are some examples of ways to manage stress as a micro influencer? Let’s take a look!

1) Take A Break From Social Media Sometimes, Or Post Less

Here’s the deal, taking a break from social media may be essential, even if you don’t want to.

Many people spend years trying to build up their social media presence by posting weekly, or even daily. In fact, the algorithms on sites like Youtube encourage influencers to post daily. Even at the detriment of the poster’s content.

In that case, I get that it can be extremely hard to put your device down and take a breather from marketing yourself. Unfortunately, if your mental health is suffering, sometimes it’s a necessary sacrifice.

When you take a break, you may feel even more stressed at first. But, after the adjustment period, I guarantee that you’ll end up feeling better in the long run.

Of course, if taking a complete break just isn’t a feasible concept for your brand, there is another alternative. This alternative is: posting less.

Maybe cutting off your content completely won’t work, so try cutting back if the “work flow” begins to get too overwhelming.

If you post daily, try only posting 2-3 times a week or less. Or even just take the weekends off.

As a micro influencer, your fans will understand. Especially when you come back stronger and better than ever.

2) Designate Certain Times to Work

When you’re a micro influencer, you’re the product. You’re the main “item” marketed during your brand’s various social media campaigns.

With “being your own brand” comes the stress of being the best “you” that you can be. Even if that involves setting unreal expectations for yourself.

Overextending yourself like this can be tiring and stressful to even the “best” of micro influencers.

Sometimes if you have a creative idea that springs to mind in the middle of the night, you may find yourself getting up and going to work on it immediately. This can cut into your sleep, which can affect your work over time.

With this, comes the need to stop overextending yourself as much as possible. You can do this by setting certain times that you work and post, or edit content.

This may mean that you only work between 8am and 5pm six days a week.

You can also keep a notepad and pen next to your bed to write down any “spur of the moment” concepts that jump into your head when you’re trying to sleep.

3) Use Teamwork to Get Things Done

Look, managing your own brand can cause lots of unnecessary stress. If you are making enough money as a micro influencer to hire one person, or multiple people, you may find that shelling out the extra money is worth it.

Learning how to delegate responsibilities to others can be the golden standard of what makes a good leader.

Good leaders know when they can do things themselves and when they need help. Your team’s responsibilities may vary depending on what kind of micro influencer you are.

Some responsibilities may include, but aren’t limited to:

  • Editing photos and videos
  • Taking photos and videos
  • Coming up with concept ideas
  • Marketing your brand
  • And many more!

Understanding how to use teamwork to get things done can greatly reduce your stress in the long run. And you give others the opportunity to gain experience through you and give them jobs.

4) Do. What. You. Can.

Here’s the deal, something that’s worth doing, sometimes isn’t worth doing all the way in one day.

In some cases, you can only manage 10% of something one day. And that’s okay! Do what you can, to the best of your ability and don’t overextend yourself.

If you need to extend a project deadline so it can come out better, it’s worth extending. You can’t rush perfection.

20 minutes of high-quality work everyday for a six days is better than 2 hours of low-quality work in a day.

Something that’s worth doing, is worth doing well – when you can find it in yourself to do it.

5) Talk to Someone or Write About Your Stress

Look, if you find that you’re feeling:

  • Stressed
  • Anxious
  • Depressed
  • Negative
  • Exhausted
  • Etc.

Don’t be afraid to talk or write about it.

Effective stress management is all about not being afraid to express yourself in whatever way you need to.

As a micro influencer, you most likely have experience expressing the “best” of yourself. But you need to introduce a balancing force that is: expressing the negative.

Expressing the negative as a micro influencer

If you constantly bury the negatives of your life behind your social media personality. The negative may begin to ebb out in unsatisfactory ways.

In order to prevent this from happening, you also need to voluntarily express your issues to people. Now, these “people” can be your friends and family, therapist, or your journal.

If you don’t have much negative to express, and you just want to “get away”, even just spending time with your friends and family can be therapeutic.

Wrapping Up Micro Influencer Stress Management

Stress management as a micro influencer is imperative to maintaining your “golden standard” content. And your fanbase.

Following these 5 tips can greatly reduce your stress as a micro influencer. If you have found other techniques to manage your stress as a micro influencer, feel free to comment them down below!

Leave a Reply