blake-wisz-q3o_8MteFM0-unsplash

9 Ways to Improve Your Brands Consistency

Marketing

Consistency is king when it comes to retail business.

Whether you are running a restaurant, or an online store.

You need to be consistent to stay in business.  

Use these 10 tips to improve your consistency, and your business. 

Let’s dive in.

Why is Consistency So Important for Businesses?

For one, consistency builds your brand’s strength. 

When your business is consistent across the board from the beginning of the sale to the end, it builds trust in your brand. 

Without trust, you won’t be able to make any sales. However one of the biggest benefits to consistency is building trust in your brand, and increasing sales. 

Additionally people are more likely to share your business with others, if they see your brand’s consistency. Whether you are running and at-home business or you own a brick and mortar store, these 9 tips are for you.

Enough talk, let’s dive into tip number one. 

Improving sales starts with branding your business through consistent marketing.

Tip #1 To Improve your Bands Consistency-

Clarify your target market and niche. 

Branding consistency begins with clarifying your niche and your target market.

In the fast paced world of the internet, it is easy to dilute your brand by offering too much selection.

You are better off to have a few products that you love, than 100’s that are just ok. 

Select a niche or small target market to build your brand off of. Start with less, and grow your selection as your business picks up. 

Tip #2 To Improve your Bands Consistency-

Schedule a Time Frame for Communicating with Clients

Set an hour or two each day to return phone calls and emails to clients. 

Don’t get overwhelmed by trying to immediately respond to every single message as it comes in. It can quickly become overwhelming to manage all of your communications all day long. 

Set a time frame and keep your replies to customers in that time frame. 

Or hire an employee to handle the customer communication for you. 

Organize to save time and improve your business.

Tip #3 To Improve your Bands Consistency-

Use Folders for Your Emails

Using the folders in your email application to keep everything organized is a much for long-term brand consistency. 

Folders can help you find emails in the future. Whether you need a receipt for a return, or a customers email for marketing purposes in the future. You want to keep your emails in order. 

Break up your emails into folders such as: 

  • Customer emails
  • Vendor emails
  • Newsletters
  • Bookkeeping 

Of course, many emails are now sorted as they come in automatically trough the various email providers. 

Either way, keep your emails neat and organized with folders. 

Also, just as in tip 3, schedule a time frame to handle your emails in. Don’t get bogged sown, checking emails all day. 

Tip #4 To Improve your Bands Consistency-

Use a Calendar System 

Using the calendar feature on your computer. Tablet or phone will help you be sure you aren’t missing meetings or other important events. 

Most people don’t know this, but you can sync all of your calendars. For example your can connect your google calendar to your desktop calendar. 

In the modern age it is easier than ever to schedule your calendar and to keep reminders.

Never be late for a meeting and improve your brand consistency by using calendars. 

Scheduling your emails and customer responses is an important part of branding.

Tip #5 To Improve your Bands Consistency-

Schedule Free Time

This may seem like an oxymoron, but schedule time where you can freely explore your business with nothing specific in mind.

This will allow you to step back and look at your business with clear eyes. You just may catch something you would have otherwise missed. 

Take the time to evaluate and explore your business with not plan in mind to improve your brand’s consistency.

Tip #6 To Improve your Bands Consistency-

Hire a Virtual Assistant

Virtual assistants are great! You can hire them easily from sites like upwork.com or freelancer.com.

Hire a VA to:

  • Help you set your schedule
  • Respond to Inquiries
  • Perform product research and development

Your VA can handle the easy parts of running your business while you focus on the more skilled and important tasks that only you as the brand owner can handle. 

Tip #7 To Improve your Band Consistency-

Use technology to your advantage. 

Technology is designed to make everything easier!

Although it doesn’t always work that way or course.

Sites like Monday.com and Trello.com offer great features to help you manage your team, and schedule your businesses functions. 

Improving consistency through technology is a great way to help your business function properly. 

Be warned, don’t just jump into a new application. Read the reviews on it first, even if they offer a free trial!

Brand consistency is important to building a business that stands out.

Tip #8 To Improve your Bands Consistency-

Create In Bulk

Look, one of the best ways to keep consistency across the board is to create in bulk.

Whether it is blog posts, newsletters, product pages or anything else. 

Create in bulk when you can.

Instead of sitting down and only writing next weeks blog post, write a few at once. 

In the long run this will save you a lot of time, and help you improve your brand consistency.

Tip #9 To Improve your Bands Consistency-

Consistent Messaging

From your slogans, to your mission statement keep your message consistent.

Whether you are speaking at an event, or writing up marketing material. Your brand’s message consistency, is a crucial part of your overall brand.

No doubt about it, a consistent brand message will help you build your brand’s value, and of course consistency. 

Build your brand consistency

The Bottom Line

Brand consistency can lead to increased sales and brand recognition. Making you one step closer to achieving your goals.

These are key steps for improving your business. In this highly competitive world, brand strength is a huge asset.

One of the best ways to strengthen your brand is through consistency! Use these 9 tips and build your business today. 
Looking for more information? Check out the rest of our articles on FlowWords.